In The Press


Her Fashion Box is Australia’s first fashion subscription company. Her Fashion Box was founded in January 2013 by tech Fashion Entrepreneur Kath Purkis. Kath has always loved fashion and technology, founding her first company at 21 years old. HFB was founded in Sydney Australia currently has a HQ in Sydney along with warehouse. Her Fashion Box ships globally to over 100+ countries & has a strong social media following of over 300K women across Instagram, Twitter, Snapchat & Facebook.  

HFB Founder & CEO Kath is revolutionising the way Australian women experience fashion and premium beauty and lifestyle brands. Kath has built a brand which women can look forward to every season by fusing a fashion accessory subscription service with a monthly on-trend fashion collection. Kath has brought her luxury brand experince into HFB by giving women beautiful packaging & product without luxury prices. Kath is big on social media with her accounts showing a mix of girl boss action & fashion across Instagram, Twitter & Facebook

Our Founder Kath has spoke at various start-up & entrepreneur events in Australia with brands such as Google Australia, Microsoft, UTS, Macleay College, Online Retailer, AngelHack, UNSW & more. Kath is also a passionate start-up mentor & best to reach via LinkedIn for any speaking opportunities. 



We work with influencers every day & love to collaborate with bloggers from all over the world. We have a program we run which is suited to Fashion & Beauty Bloggers. We also have special blogger events in Sydney with our Founder Kath. For all press inquiries, please contact us at [email protected] 

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